A good logo should be:
- Appropriate
- Simple (describable)
- Memorable (unique)
- Functional (scalable and effective without color)
- Timeless
1. Appropriate
The Toys R Us logo would not be appropriate for a company that specializes in banking. The colors and typography aims for children who want to have fun. You can compare it to The Childrens Place logo which is targeted to sell quality childrens clothing. The goal of the logo is to sell clothes to the children’s parents.
2. Simple
3. Memorable
“A logo’s simplicity and memorability go hand in hand.”
If you can describe a logo then you can remember it. This is why simplicity is imperative. Many people think that a logo should directly relate to the business it represents. The fact is that relating the logo to the business could make it more memorable but it really is not necessary for success. The key behind a logo is the experience. Many companies don’t realize that a logo is only as good as your product. It’s your job to design a logo that a customer will remember when they walk out of the door.
4. Functional
If a logo is not functional then it will severly hadicap a brand. I always leave color until the very end of the design process. A logo that does not work well in black and white will not be useful in color.
Making sure a logo is a scalable is very important and cannot be stressed enough. A good logo should look good down to an inch or even smaller.
5. Timeless
A timeless logo design may be the hardest to hard achieve out of all of the guidelines. Companies will often make adjustments or even revamp a logo dsign over time. There main competitor Pepsi has constantly revitalized their logo to fit the current time period while the Coca-Cola logo has went almost untouched.
No comments:
Post a Comment