1. Relies On Color For Its Effect
Without color, your great design may lose its identity.
This is a very common mistake. Some designers cannot wait to add color to a design, and some rely on it completely. Choosing color should be your last decision, so starting your work in black and white is best.
Every business owner will need to display their logo in only one color at one time or another, so the designer should test to see whether this would affect the logo’s identity. If you use color to help distinguish certain elements in the design, then the logo will look completely different in one tone.
8. Poor Choice Of Font
Font choice can make or break a logo.
When it comes to executing a logo, choosing the right font is the most important decision a designer can make. More often than not, a logo fails because of a poor font choice (our example shows the infamous Comic Sans).
Finding the perfect font for your design is all about matching the font to the style of the icon. But this can be tricky. If the match is too close, the icon and font will compete with each other for attention; if the complete opposite, then the viewer won’t know where to focus. The key is finding the right balance, somewhere in the middle.
9. Has Too Many Fonts
A logo works best with a maximum of two fonts.
Using too many fonts is like trying to show someone a whole photo album at once. Seeing too many at once causes confusion.
Using a maximum of two fonts of different weights is standard practice. Restricting the number of fonts to this number greatly improves the legibility of a logo design and improves brand recognition.
10. Copies Others
This is the biggest logo design mistake of all and, unfortunately, is becoming more and more common. If it looks the same as someone else’s, it has failed in that regard. Copying others does no one any favors, neither the client nor the designer.
